Consumer product use often represents the bulk of a company’s indirect greenhouse (GHG) emissions, but few companies are willing to risk alienating their customer base by discussing a hot-button issue like climate change.

As sustainability becomes the norm for businesses, consumers remain largely disconnected to the idea of behavioral change as a path to reducing environmental impact. This session will rely on stakeholder participation to flesh out ideas on how companies can effectively manage their message to consumers on climate change, responsible consumption and proper product disposal.

Purpose

The purpose of the workshop is to:

• Identify consumer engagement best practices related to climate change;
• Discuss the obstacles and risks associated with causal marketing; and
• Develop a list of constructive takeaways that can be implemented by participants.

Who should attend?

The workshops are open to all participants of the Climate Leadership Conference. Companies, consultants, NGOs, government representatives and the general public can all benefit from this session.

What is the cost?

There is no fee to attend.

When and Where?

The Consumer Engagement workshop will be held at the Hyatt Regency Bonaventure Conference Center from 1pm – 3pm, March 1, 2012. A box lunch will be provided.

How to Register?

Registration for this workshop is embedded in the main registration for the 2012 Climate Leadership Conference -- simply select the workshop you plan to attend ... space is limited to the first 40 registrants. Any remaining registrants will be added to a waiting list in case of cancellations.

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or favor by the United States Government or the U.S. Environmental Protection Agency.

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